1) Improved website search function and product details
Consumers are spending more time online than ever researching products before making a purchase. They depend on information from search queries to find new products. Because they cannot physically see, compare or touch the products, it is even more essential for brands to offer a strong online presence, including product descriptions, ratings and reviews.
Brands should work with local retailers to ensure that accurate and consistent information on local products and prices is always available so consumers can follow up on a purchase.
2) Prioritization of mobile functionalities
It is acquired now; brands must deliver a smooth mobile experience on-premises and across digital marketing channels to meet the needs of the more than 280 million smartphone users expected in 2021.
Mobile e-commerce sales are expected to account for 54% of all online sales and shoppers will expect a smooth checkout experience. Reliable withdrawal per click options and a variety of payment methods such as online payment and contact-less mobile payments are expected in 2021.
Search engines like Google and Bing continually update their algorithms, making it essential that websites are mobile responsive. Otherwise, consumers won't find a business's website when they intend to buy. Improved organic search through search engine optimization (SEO) is essential.
This includes solid product descriptions that improve the customer experience as well as SEO rankings.
3) Machine learning opportunities (AI and RA)
The ability to enrich communications, measure and analyze data in real time, and track consumer behaviors through machine learning means that customers can get the right digital content at the right time in their journey to business. purchase.
Artificial Intelligence (AI) and Augmented Reality (AR) bring a new definition to online and e-commerce experiences by presenting personalized content, which in turn increases conversions into revenue opportunities. Programmatic ads with real-time bidding will further increase the impact of the technology.
Live and automated chat-bots will continue to provide more information and help consumers find the right product to meet their needs. All of this provides the support the customer wants while creating data for the marketing team to create even more relevant communication profiles and enhanced chat experiences.
4) Data-driven insight and first party data
AI technology is a way to collect consumer data to improve the consumer journey, but with data collection comes a responsibility to protect privacy. Ensuring the protection of consumer data is one of the main ways to build trust while providing a quality experience.
Google Tag Manager allows for greater personalization of digital advertising and ensures that users are actually getting the right message from their online experience. Email programs can help capture consumer data and extend the relationship after a purchase by asking for product reviews or ratings. All of this data then contributes to market fluctuations and the valuation of digital spend.
5) Visual messaging adds impact
Video marketing is likely to be the backbone of digital marketers in 2021, with visual commerce playing a bigger role in the shopping experience in 2021. Brands will need to engage consumers through product videos to help strengthen confidence and to offer inspiration through crafts and visuals.
Visual commerce will also be a shopping trend in 2021, as contact-less shopping continues to provide peace of mind. Lots of brands will likely feature larger images and create 360 degree images or videos for top selling products. Reusing user-generated content on product pages can both generate interest and create a tangible connection while helping to keep costs down.
6) Interactive social content and conversion "anywhere"
While new social platforms seem to be popping up all the time, the top five social media sites include Facebook, Instagram, Twitter, Tumbler, LinkedIn, and What's app, respectively, which remain the recommendation for social advertising in 2021.
These platforms are also forums for customer support and ongoing engagement by enabling companies to create an ongoing dialogue with their customers, wherever they are.
This connection can provide a streamlined shopping experience as consumers search and then make purchases through social media. Regardless of the social platform, providing a way to shop and check out in the same digital experience without skipping is essential to keep the customer engaged.
7) Voice search and commerce
The use of voice-activated search through Amazon's and Google's smart speakers is increasingly common, making mobile queries an effective lead generation tool.
According to statistics, users are more likely to call the business, visit the website for more information, or visit the store in person. New research also suggests voice purchases are expected to climb to $ 40 billion in 2022.
8) Mobile application options
We live in a world where social distancing makes it more common than ever for consumers to take advantage of quality mobile apps to shop, buy, and interact with a business. The use of mobile applications increased by 20% in 2020 and is expected to increase further in the coming year.
With apps, businesses can reduce costs by more accurately forecasting sales from advanced orders while providing a seamless experience that leads to repeat business. Users often purchase a wider range of products, especially when the apps include loyalty rewards, product information, and push notifications when a user is physically nearby.
9) Digital value-based messaging
After a tumultuous political season, value-based messages could play a bigger role in influencing consumer decisions in 2021, as consumers are more likely to buy from brands that match their own personal values.
Communications ranging from a focus on health and safety, green / green, made in America initiatives, or even e-commerce messages such as 'pick up off the street' or 'buy online, pick up in store' can pique the interest of consumers.
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