Lately, I have the feeling that it is impossible to talk about digital marketing outside the context of COVID-19. And not just because the pandemic situation has emerged as a catalyst for digitalization, but because people's attention is focused on it anyway… why not take advantage? However, the purpose of marketing is to se…

In three weeks the most challenging year of the last decades for most of us is ending, and there is practically no business that has not been affected by the circumstances we have had to live during this 2020. Even so, the important thing now is to prepare for the next 12 months and adapt our strategies to the new market situation. …