In three weeks the most challenging year of the last decades for most of us is ending, and there is practically no business that has not been affected by the circumstances we have had to live during this 2020.
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Even so, the important thing now is to prepare for the next 12 months and adapt our strategies to the new market situation. In this article, the experts from Retail CRM will tell us about the most current trends that will be part of next year's digital marketing.
1) Marketing automation:
Marketing is a super complete discipline that covers a lot of sectors, and now more than ever we understand the importance of our presence in the digital sector, with which we have to optimize our work and delegate routine tasks to SaaS platforms to focus more and better in strategic tasks.
Another point in favor is the possibility of analyzing with greater precision the results of automated campaigns precisely thanks to SaaS and with this information improve and optimize work.
2) Payment campaigns in Social Ads:
When we talk about Social Ads, we usually talk about Facebook and Instagram ads. Of course, both platforms (although they have the same owner) had enormous growth both in the number of advertisers and in advertising revenues during 2020. As a consequence, the level of competitiveness is very high, and if we suddenly enter investing money to shovel point, all we are going to get is a gigantic number of impressions (which only serve to justify your work in front of the
director who understands nothing about social networks) and little else.
Our advice: Facebook Ads will almost certainly not help you to sell more, but it can help you to branding, promote online events, increase the registration base and things like that, but if you plan your budgets well and optimize campaigns, the possibility of that it works is more than high. However, it is always better to hire a professional to help you out.
3) Event marketing, new trends:
A year ago, event marketing was one of the most successful tools, especially for developing networking, closing deals with big brands and branding.
Unfortunately, the offline events sector is practically dead due to the health crisis and, as a consequence, the market for online events has grown considerably.
On the one hand, it is an advantage, since participating in an online event is much easier and more effective: after all, you save a lot of time and you have the possibility of targeting a much larger audience than in offline events. Of course, we must bear in mind that the market is saturated with online events, so it is important to pay attention to the quality of the events, which has dropped a lot.
4) Personalization of campaigns:
Surely you have heard the phrase that the user is the king, right? There is no doubt about that and today we have to be clear about it more than ever.
User behavior has changed and circumstances forced people to start looking for solutions online, this in turn made businesses suddenly start the digitization process. What happens at the end? That the market is saturated and, in some cases, there is more supply than demand. For this reason, it is essential to mount our strategies around
users and base our marketing campaigns on personalization. When the user knows that with you, they will feel special and at home, there is no competition that will fight you.
5) Omni Channel Strategy:
This point is also related to users and conversion funnels. Analyzing the profiles of our clients, we at retail CRM understand that omnichannel strategies are the most important for practically all ecommerce. When we can offer a potential customer different channels of communication and consumption, many new doors open. It is not difficult to organize this type of operation, especially if you use a good CRM, and the results leave you no doubt of its effectiveness.
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