The SEO consultant is a relatively new professional figure. It is often thought that he is the one who stuffs the texts with keywords in order to make visible and bring traffic to a particular site. Well, things are not exactly like that because the SEO consultant is a "technician", he is an expert SEO professional, but who knows web marketing and can study strategies aimed at positioning a site on the Serp. A complex and fundamental figure, who can be formed either by reading books or by following courses in the classroom or online.
In an increasingly globalized world, competitiveness has reached ever higher levels. No matter the sector in which you do business, whatever it is you will have to compete no longer with the local company that offers the same products and services, but with the local company and millions of other companies around the world. In this scenario, web marketing has taken on a decisive role. Online advertising is essential and consequently numerous new professional figures operating in this area have established themselves. Here I'll explain what a seo consultant does specifically, what he does and how to do it to take this path.
What does SEO consultant mean?
We shouldn't ask ourselves what SEO consultant means, how much who is and what does the SEO consultant do. Well, it is a professional figure that we can define as "technical" and who possesses skills in the SEO field.
At this point we need to open a parenthesis on seo. SEO positioning on search engines is the result of intense work that allows, in fact, to position itself strategically on the SERP.
Positioning is vital for companies, if a user does a search he will not browse the results pages indefinitely, as often happens, he will be in a hurry to find what he is looking for and will stop at the first page. It goes without saying that if a company is positioned on the second page it is not competitive, and this is where the figure of the seo consultant comes into play.
What is a SEO consultant?
But who is the seo consultant? Net of the labels, which in our field of work are always a little limiting, the seo consultant is a professional specialized in this particular area. When we talk about an SEO expert, we usually think of a series of keywords that fill the texts of a site or a blog such as candied fruit in Sicilian cassata.
Obviously it is not so, or rather, it is also that, but not only. SEO is not only key word, but also careful analysis and strategies aimed at optimizing the site, so that it positions itself well on the SERP. The seo consultant, therefore, is the one who carries out the analysis of the site, studies it and understands what is needed to position it. We could imagine him as the mechanic who carefully checks the car and understands what's wrong, knows where to put his hands and acts on the criticality.
What does a SEO Consultant do?
The activity of a seo consultant is articulated and made up of numerous collaborations. Going back to our example of the car, if the mechanic realizes that the problem is of an electrical nature, he will ask for the assistance of the electrician.
As I said in the beginning, the seo is developed through a series of strategies that aim to make the company visible on search engines, placing them in the first positions of the SERP, and therefore to bring traffic to the site.
But let's start from the beginning. The seo consultant must first of all have a knowledge of the general framework of online marketing, therefore, if on the one hand he is a technician, on the other he must have marketing knowledge and must know the market in which the customer operates.
It starts with an seo audit, a careful and detailed analysis of the customer's site that must be made more efficient. The site is then examined, tests are carried out and any problems encountered are resolved.
We therefore work on on-page seo and off-page seo, both on content and on off-site seo, that is, we are talking about link building and technical activities. Once priorities have been established, we work on various fronts with copywriting, keyword research, link building activities. If the job is done correctly, the results on the search engines will prove you are right and the page rank on Google will also give satisfaction over time.
Obviously the seo consultant doesn't have to do everything alone, now the one man band doesn't work anymore; for a work that is really effective you will have to collaborate with other figures such as the copywriter and the marketer, the social media manager and so on.
The courses as a SEO Consultant and Web Marketing
For those who really intend to undertake this professional path, there is plenty of choice. You can start with web marketing courses, also because having an overview is essential, and then continue with seo courses. There are several seo courses in various areas of Lahore.
Clearly, in this job, study is important to acquire skills, but experience is even more so. So study, but try, do tests, "get your hands dirty", only in this way you will be able to understand what is effective and what is not, obviously it starts with small jobs because in this field it is important to take one step after another without skipping steps.
Become a SEO consultant
To become an SEO consultant, therefore, you need a lot of stubbornness, perseverance and the desire to test yourself. The "desire to earn" alone is not enough, even because if on the one hand it is true that today the demand is very high, it is also true that competition is too, so before you can make money you have to work a lot .
Given that there is no course of study such as that of medicine, the skills for this figure are built not in a linear way, but in a multidirectional way. There is not a single channel, you can start by reading books and trade magazines, attending a course or working in an agency.
It is also important to decide whether to become a seo expert or a SEM expert, so whether to specialize in one or the other area, even if the advice is to work on both fronts at least at the beginning.
What are the differences?
Basically it is about doing a type of seo with organic positioning, therefore with different strategies aimed at the purpose, the SEM instead is based on sponsorships, therefore paid advertising, which requires a series of skills and analyzes and strategies.
But now let's talk concretely about the steps that must be taken by those who really want to start working as a seo consultant.
Code of the consultant
First of all, if you want to start working, you must have a VAT number , today it is a bit complicated to get hired by a company for this position, and in any case it can be a choice to make in the future, in the first instance it is good to open a game VAT.
At this point you will have to choose the ATECO code, for seo expert or seo specialist it is 62.02.00 which corresponds to the consultant in the information technology sector. As regards the tax regime, today it is possible to open a VAT number with a flat-rate regime. Finally, you will have to subscribe to the separate management of INPS, since this professional figure does not have a cash desk.
Being a Web Agency SEO Consultant
Another alternative is to collaborate with an agency, in this case there are two alternatives: either you get hired as an employee or you collaborate as a freelancer. In the first case it will be the agency that has to frame the position of the employee, in the second case we go back to the point above, the VAT number and tax position opens.
Is the SEO Consultant also a Marketing Consultant?
Obviously yes. SEO is an aspect of web marketing, so a good consultant must have an overall understanding. Of course you can decide to follow only one aspect and collaborate with other professionals, or to work alone, in small projects it is possible, with the most important and vast ones, as mentioned before, it is very risky.
Basically a SEO consultant is also a web marketing consultant and a SEM consultant.
Does the SEO consultant make websites?
It has often happened to me that they asked me “do you also make websites?”. Let's say that the seo consultant does not make websites, more than anything else he takes care of all the aspects we have seen before, but nothing prevents, if you have the skills, to do so.
This "confusion" of roles arises from the fact that when we entered the web there was mainly the figure of the web master who was in charge of doing some seo and created the sites. Today the trend is to specialize on a single aspect, in order to acquire all the skills in the chosen field.
A seo specialist is therefore a freelance seo who, possibly, can also make sites, who knows the SEO WordPress, so he can work with that CMS or with others. What I strongly advise you against is to take the path of seo hackers because if on the one hand it can give satisfactory gains in a short time, the risks are very high, in addition to the fact that I do not find it an ethical choice.
How do you find work as a consultant?
And now we get to the heart of the matter: finding work as an SEO in Lahore. The key thing is to make yourself known, to start fruitful collaborations, to network. Working in Lahore, is quite easy, precisely because it is possible to network and, through word of mouth, start expanding your circle of acquaintances.
Can you be an online SEO consultant?
Being an online seo consultant is absolutely possible, especially since technologies are meeting us today. The work that the seo consultant carries out can be planned entirely by videoconference, so no one forbids finding clients across the country or abroad.
Using Yoast doesn't make you a consultant
But now I want to warn you about some aspects that it is good to take into consideration. Many delude themselves that they know seo because Yoast's dots turn green. Unfortunately this is not the case. Yoast is simply an indicative tool and one that I don't really highly regard. You can use it as a parameter, but nothing else.
Knowing how to use SEOzoom doesn't make you a seo consultant, but it helps you. The same goes for SEOzoom, knowing how to use it does not make you a seo consultant, but in this case it can be very useful. Knowing this type of programs, in fact, allows you to set up different strategies, to try, to test and to learn.
The best SEO consultant? Ask him for strategic and visibility results
Now I want to tell you what a client will look at, or should look at, when they approach an SEO consultant. It is essential to always ask the type of strategy that the seo consultant thinks of adopting, based on that strategy, once the time limits have expired, he will have to produce results.
The goal of visibility should also be achieved according to the agreed timing, but keep in mind that there are many factors involved, it is good to have them all explained in detail. So, if you offer your service to a client, you must be as transparent as possible and never say that you will work miracles, because in this job no one does any.
How much does a SEO consultation cost?
And this is a very hot topic. The prices of a SEO consultancy are variable, there is no tariff, and it depends on many things. To make an honest estimate, evaluate the type of work that is requested of you, check how much time and effort it will take you away, if you have to collaborate with other professionals, in short, there is not a lot per kilo in this profession.
There is also no free consultation, unless it is included in a "package" of services. There is basically no standard, you will have to evaluate if and when to offer it, but make sure it does not become the habit because every customer will tell you that they have a cousin who does it at a lower price.
The earnings will come over time, depending on your skills and the time you dedicate to work and training.
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